Programmatic advertising is a trending topic in the world of marketing. However, it is not well-understood because it is complex and shrouded behind a wall of industry lingo like SSPs, DSPs, RTB and DMP. This article will offer a quick overview of programmatic advertising in order to demystify the subject.
Programmatic advertising is the next logical step past the traditional system of media buyers and sellers.
Using emerging technology, programmatic ads are bought and sold through auctions via automated systems – or bots. At the moment, online ads are mainly being sold programmatically, but all advertising will be bought and sold this way in the future.
Most of the process is automated, from generating insertion orders, trafficking the ad to collecting data. This allows advertisers to buy ads that target specific audiences by using data to figure out when, how, and where to place the ads.
This method improves efficiency, and reduces cost. In addition, programmatic advertising allows marketers to fine-tune their targeting to reach their exact audience. An advertiser will set up parameters such as network reach, and bid price. The service will automatically match the parameters with audience data to make targeted ad purchases.
Some benefits of programmatic advertising are, transparent pricing, and the ability of buyers to use third-party data to optimize their advertising campaigns.
Ad-retargeting is an example of how programmatic advertising works. Retargeting works automatically to help marketers reach out to the majority of visitors who bounce off of a site before making a purchase.
Contrary to popular belief, programmatic buying is not remnant ad buying. It is an extension of traditional ad-buying that uses automated systems to maximize efficiency.
Programmatic advertising lingo
Here are some common terms and definitions commonly used in connection with programmatic advertising:
Ad exchange: This is on online marketplace where eligible buyers purchase impressions from participating vendors such as publishers and ad networks. The marketplace will announce individual impressions in real-time and ask buyers to purchase the impression at a specific price.
ATD – Agency Trading Desk: This is the department within an ad agency that handles programmatic buying for that agency.
DMP – Data Management Platform: This is a centralized place to integrate a marketer’s own data with third-party data, that is, data collected by other websites. This helps marketers to understand their audience in order to more precisely target their advertising.
DSP – Demand Side Platform: This is an automated purchasing platform that works by using algorithms to target ad impressions. These are usually integrated into ad exchanges or other supply sources.
RTB – Real-Time Bidding: This is an automatic process that allows marketers to trade digital media assets in real-time, via auction.
SSP – Sell Side Platform: This is a method for selling a publisher’s inventory using agency trading desks, advertisers and ad exchanges.
Programmatic advertising allows marketers to make smart, efficient and targeted advertising purchases. This helps marketers get the most impact for their advertising dollars.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
About the Author
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
Last Spring, just around the end of March 2013, I started to have this crazy idea. Turns out it was not so crazy. The idea at the time was to move to Playa Del Carmen, Mexico (one hour south of Cancun) for the winter. I had just taken on a new position with Matt Lloyd’s MOBE Coaching team. It soon became clear that as long as I lived in a spot with a decent Internet connection, I could work and live anywhere. “Have MacBook will travel!”
As I look back, this seems like a perfectly logical response to my desire to live in a warm environment, to see the world, and to begin the empty nest phase of my life (my youngest would be going to university in August). In retrospect, this was an absolutely brilliant choice. But it did not turn out exactly as I had anticipated. No…far from it. Actually it was about 10,437 miles far from it. How did this happen?
I was sitting in my Sebastopol CA home one day about a month after my initial idea to venture out into the wild blue. I was sitting on my favorite sofa doing some channel surfing when I stumbled upon an Anthony Bourdain show on CNN. This is a prime example of synchronicity, a sure sign something good and magical is happening. The show started with our inimitable host, bohemian extraordinaire, Mr. Bourdain stating: “I remember the first moment I realized I had been living my life in black and white. It was like discovering a color I never knew had existed before. A whole new crayon box full of colors. That was it for me. From then on there was no putting the pieces back together, no going home. Things were different now. Asia had ruined me from my old life.” That hooked me. The rest of the show reeled me in. Good bye Playa, hello Thailand.
One thing I particularly remember from the TV program was a woman in a cowboy hat who served stewed pork leg over rice. It is moments like this that reinforce my choice to be a carnivore. I have often thought about becoming a vegetarian. I did it for about a year in college. But in the end with all things considered, I love meat. My body seems to crave protein in the form of animal flesh. I’ve read the books and seen the movies about how animals are processed, and while there are compelling arguments, my body works best this way. So…. when I saw this woman, and her pork, that pretty well closed the deal. I would go to Chiang Mai, Thailand, and find that woman and eat that pork. This was my mission.
I found her, I ate the pork, and it was everything I had anticipated. I will write more on this adventure in another blog. The thing I want to conclude with here today is the importance of having a clearly visualized goal. In this case, it was easy. I saw the woman, I saw the pork, I saw everything I needed to see about Thailand, to create a vision of my life, a vision that continued to inform my actions to make this trip happen. I am writing to you from a hotel room in Chiang Mai. Last night, I ate the pork, and I will do it again many times on this trip. I continue to learn that if I can clearly and vividly visualize something, and then take action, what I see in my mind’s eye will become a reality in the physical world. That’s a valuable lesson. We all have this particular type of magic living within us. What do you see for yourself? Think big. You will have more fun that way!
About the Author
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
With the emergence of social media and micro-blogging, many marketers and business people are neglecting their own blogs.
Is this wise?
No, for several reasons:
You own your blog
Third-party blog sites and social media sites are subject to change or closure, along with the content. Think about the fate of sites such as Friendster, MySpace, or Geocities. At the moment, people are actively searching for replacements for Facebook. For example, the recent exodus to newcomer social media website Ello made headlines.
A blog re-enforces branding
One primary goal for many marketers is to drive traffic to their primary website. A fresh, frequently-updated blog shows visitors that this website is up-to-date, which adds to its authority. A blog is also an excellent place to re-enforce your brand message.
Better analytics
While social media sites and third-party blog sites offer analytics tools, nothing compares to the data you can gather from your own, hosted website. A blog is the perfect place to publish and study content at a very detailed, or granular, level.
In addition to the analytics tools available on your webhost, there are several high-quality analytics services such as crazy egg and Kissmetrics help you gather even more targeted data. However; all this begins with your own web property, including your blog.
Google loves blogs
Blogs are great for SEO for a couple of reasons. One is that blog content offers ongoing opportunities for keyword ranking. In particular, long-tail keywords. Blog posts are the perfect place to insert keywords and key-phrases where they will fit in naturally.
Additionally, Google gives websites with fresh content higher ranking priority over websites that are not updated on a regular basis.
Are you convinced that blogging is still relevant and important?
If so, read on for tips on effective blogging.
Blogging Best Practices:
Blogs are much more than a place to put keywords for SEO purposes. The real goal of a blog should be to engage with your audience and display your expertise. There are several things you can do to make sure that your content is interesting and appealing.
Get inside the mind of your audience
Perhaps the most important thing to do is get inside the mind of your audience. Some companies take the step of creating personas to help them visualize and relate to their customers. The better you understand who your audience is, the better you will understand how to write for them.
Show some personality
Many people write in a dry style that is very different from how they would speak to a friend or colleague. What makes a blog interesting; however, is the writer’s personality. Try to write the way that you speak. One way to do this is to record yourself speaking on a topic. Then transcribe your recording. This will help you bridge the gap between how you speak and how you write. Your personality will help to set your blog apart.
Be consistent
Try to write at least one blog post per week. It also helps to post at the same time on the same day. Experiment to find the day and time that most of your readers are likely to read your post and then make that your time to post every week.
In spite of the rise of social media, blogging continues to be an important content marketing tool. If you write interesting posts with lots of personality on a consistent basis, you are sure to increase both engagement and traffic.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
About the Author
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
Last night I had an unexpected awakening. I had just arrived in Chiang Mai last Friday (five days prior) and I will be here for approximately one month. Even though I am in about as “chill” of a personal headspace as I have ever been, I still have some of that “gotta do this, and gotta do that!” energy flowing through me. Also, I have been sick for the past 6 days. The night before I left Phuket for Chiang Mai, I started to feel a sore throat coming on. Two days into my Chiang Mai visit, I was decimated by a full blown cold, with the fever, sweats, sore throat, and exhaustion. Consequently, I haven’t done much since my arrival in Chiang Mai.
Last night I left my hotel after a long day of work, feeling content with my accomplishments, and ready to explore the city. I walked a few blocks, and soon realized I wasn’t all that hungry, even though it was my normal eating time. What to do? I walked a bit more. Then I saw a stand making mango yogurt shakes. The Danish guy drinking one looked at me and made a face that said “this is the best thing in the world!” I bit, I ordered, and for that moment, my Danish friend was right. I had discovered a new and unknown decadent treat just 2 blocks from my hotel.
Still feeling listless, perhaps I am not as recovered as I had first thought, I wandered a block down Loi Kroh Road, and landed next to my new friend Tip, at the outdoor foot massage place. There is a row of reclining chairs set up outside the shop, facing the street. It is quite wonderful to sit back, relax, people watch, and get your feet and legs worked on. Within minutes, young, diminutive, yet remarkable strong Sah was getting started on my massage. So there I was, talking to Tip, an older Tai women who understood about half of what I said, and I understood about half of what she said, and I shared about all of my children and showed pics on my Iphone. Soon I had to close my eyes and enjoy the massage, and work the energy from my feet throughout my body. It was a very healing experience as I continue to discover how much of my energy had been locked into my feet. These nightly massages are quite a lesson in energy flow, meridians, and force.
After a glorious hour, Sah had finished her work, and I said goodbye to Tip and her protégé. After a massage, I rarely feel like doing much of anything except heading back to my room for a nap or to go to bed for the night. I headed home, feeling content, healed, whole, and still wanting something sweet to wrap up the night. There, like a beacon in the night, was a rottee cart. Rottee is what Thais call a crepe. Here the crepes are made with banana and either honey or chocolate, or both. I ordered banana and honey. The crepes are cooked, and then cut into 16 pieces and served in a small paper dish with a sharp stick. Poke and eat, which is what I did all the way to my room.
After completing my pre sleep ritual, I was tucked in, and that is all I remember until I woke up 8 hours later. So what is the awakening? I don’t have to do anything in particular to have each moment ring with truth and joy and purity and presence. Each moment is just like another moment. The belief that some things are better than others is an illusion, a story I have been telling myself for quite a while. There is another lie I am now ready to let go. Be gone lie. Welcome truth and more of the freedom to be just as I am in this moment with whatever is in my consciousness now. And with that said, I can’t help but look forward to tonight’s Chiang Mai explorations. Thanks for reading.
About the Author
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
A major goal of most marketers is to become an authority within their niche. Why? Because people trust, respect and make purchases from authority figures. One excellent way to demonstrate your knowledge and expertise is to provide case studies. A well-written case study will help you position yourself as an authority. Case studies are compelling because they provide concrete evidence or proof of how well a product or service works.
There are two basic kinds of case studies that you can put together, both of which we will examine in this article: The customer based case study and the information based case study.
How to do a customer-based case study
A customer case study is a great way to demonstrate the value of a product or service. Potential buyers naturally trust other customers. This is known as social proof, and it is a very powerful marketing tool. If you have done your market research prior to launching your product or service, you have identified a problem to solve. In the case study, you’ll want to show how your product or service solves this problem.
The key to a great customer case study is detail. Provide concrete evidence such as before and after numbers, percentages and statistics. Data provides concrete proof, which builds credibility. Consider the following two sentences.
“Our sales increased after we used ABC Marketing System.”
“After three weeks of using the ABC Marketing System, we saw traffic and sales increase by 20 percent.”
Which of these two is more strong and convincing?
The second sentence is automatically more credible because it gives specific numbers. “Sales increased by 20 percent.”
Once your case study is written, you can make it more accessible by formatting it for readability. Use info-graphics, images or a slideshow. Break up your text with headers and bullet-points as well.
How to do an information case study
The first step in an information case study is to identify a problem that is related to your niche. Search forums, social media and Q&A sites to find questions that people are asking. A great candidate for a case study is a question that comes up frequently, but there are very few answers being offered.
Once you have a question or problem to solve, do a Google search and study the questions being asked and the quality of the answers. Take notes on the various tips and select the best, most interesting and creative ones.
Next, try out the tips yourself, and gather information on the results. Write up an article that details your experiment. Be sure to include screenshots and images that show exactly how you came up with your results. You earn bonus points if you create a video case-study.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
About the Author
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
Jay Cradeur is an author, blogger, internet marketer, world traveler, and coach. Jay has helped thousands to achieve their dreams of financial independence. As an internet marketing coach with a focus on personal development, Jay may be able to assist you in reaching your goals. You can work with Jay for a 100% refundable fee of $49 by clicking on this link and committing to your future. Work with Coach Jay.
